Retaining existing players, parents and volunteers is just as important as attracting new ones - value everyone's contributions, no matter how small it may appear. Think about what you can offer them and how you can keep them engaged and committed to the club throughout the season. Current members can also be a key means of promoting the club through word of mouth; try running bring a friend sessions or open days and one off events to stimulate interest. Many people are attracted to the social, fun side of club life so think about how you can improve this.
Local press, newsletters, posters and flyers can be a really easy and simple way to promote your club to the right audience. Local newspapers are often eager to hear from clubs about community work and youth projects so think about what you might be able to promote locally in this way.
If you're running an event or are looking for new players, posters around the local area (adhering to Local Authority regulations) and giving flyers to local schools or groups can be equally effective.
For many people, the first place they will look for something is online and that applies to football clubs too. Does your club have a website, public Facebook page or Twitter account? Does it give an accurate and appealing representation of your club? Are all the contact details up to date?
It is important to keep your online information up to date and relevant. Teams and clubs have had great success using the internet to keep in contact with players, volunteers and parents, share results, fixtures and photos and also attract new players and volunteers. If you haven't got a club public Facebook or Twitter page consider setting one up.